Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.
When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.
If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site.
Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.
So, what do you need to do?
You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.
Makes sense, right?
The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters.
That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.
The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.
So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?
Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content! And for the most part, that was the written word.
This included articles, reports and newsletters that offer regular content to those who subscribe.
Now don’t get me wrong – this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves.
If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies.
For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly. So, what kind of content should you create that will yield the best results?
Content Will Always Be King
Regardless of the different content types that you incorporate into your content marketing campaigns, high-quality, informative and relevant content that your audience is desperate for will always be King.
Consider other ways of transforming static article content into highly-engaging content magnets. For example: Could you create a how-to guide for your market that provides useful information on a certain topic?
You could present this in a series of blog posts, articles, a website or a downloadable guide (encouraging opt-in’s and building your list).
Or, you could deliver the entire thing as an email series! Take advantage of every opportunity you can to demonstrate to your audience that you are an authority in your market and that you are here to help them make informed decisions, learn something new, or stay abreast on important topics and information in your industry.
Double-up with a combination of visual and text-based content campaigns. Example: Create a highly informative blog post and embed an engaging video into the content.
Or, create an illustration that will provide extra dimension to your content, or perhaps create a graph or data chart that highlights the material that you have just touched on. Take it a step further by providing access to additional components or resources that tie into your main content, such as spreadsheets, data charts and graphs that support your information and make it easier to understand.
Doing this will have an incredible impact on your audience and amplify your marketing message (while keeping your user’s attention). Provide case studies that showcase your offer and the success of those who have followed your system or used your product or service successfully.
Nothing speaks to a potential prospect than by seeing live examples of those who have achieved success!And don’t forget the power of memes! Memes are shared all over the Internet, especially on social sites like Facebook and twitter. Consider creating a series of memes that are funny and entertaining (and likely to be shared).