Category Archives for "Social Media Marketing (SMM)"

5 Reason Why Facebook Advertising is a Must

5 Reasons Why Facebooks Ads Are A Must

Contributor – Lesya Liu
Social Media Strategist at The Social Media Current
Opinions expressed by Entrepreneur contributors are their own.

Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook’s targeting capabilities.

Maybe you’ve tried Facebook advertising but it wasn’t as effective as you hoped, or maybe you’re a believer who wants to take your ads to the next level. Either way, Facebook advertising is too powerful to be given up easily. There are five crucial considerations to accelerate conversions and ROI.

1. Getting very specific about your audience.

Facebook has such impressive targeting capabilities, it’s getting scary. After the basics like gender, age and location, you can dive deep into people’s interests and life stages. For example, you can target people in the market for a specific car make or model, or appeal to parents of newborns, or target people at specific income levels, plus interests and lifestyles such as frequent travelers or readers of Entrepreneur magazine. Hone in on your audience by specifying as many demographic, socio-economic and lifestyle characteristics as you can.

Use Facebook’s Lookalike Audience tool to find the top one percent that looks like your existing audience. In my experience, it can make a big difference in your targeting, because Facebook evaluates tens or hundreds of characteristics and signals, which we humans simply cannot do.

2. Placement is about content and context.

Facebook now boasts many placement options, from good old timeline and right sidebar to Instagram, Audience Network and Instant Articles. Audience network is simply a network of partners, such as various applications that will show your Facebook ads in their apps.

You can select which placement you want to advertise on and which one you won’t. This matters because different placements hint at different contexts and activities. A mobile news feed is obviously suggesting a person who is on the go, so you know not to offer him or her a 30-minute video or a large app to download. A person scrolling through a desktop news feed might be looking for casual entertainment and information. Instant Articles hint at people who like in-depth reading.

Think about both the content of your ad and the context of your audience.

3. Split A/B testing is simple and effective.

But don’t take my word for any of this stuff! Go out and test everything! A/B testing is super powerful, yet super easy to do on Facebook these days. You can A/B test anything you’d like. Experiment with budgets and bidding strategies, placements, different audiences, even different images and copy in the ads themselves! See what truly works for your business and your audience. How do I decide which audience to target or where to place my ads? I test all of these things for myself.

4. Facebook Pixel brings it all together.

Facebook Pixel is the snippet of code you need installed on your site to drop cookies on your visitors to retarget them later and find similar audiences. This little helper makes your Facebook marketing so much more effective by tracking conversions on your site. Implement specific Pixels to see how many people bought your products as a result of Facebook ad, how many leads you got from form submissions, or how many people abandoned shopping carts before completing their purchase.

5. Advanced options create limitless opportunity.

Once you are comfortable creating Facebook ads, dive into advanced options. You can schedule your ads to run during specific days and times. For example, you could run an ad for a lunch special at your restaurant to people in a 5-mile radius during lunch hours. Talk about relevancy!

You can also specify to show your ads only to people who are connected to Wi-Fi. If you have a large file download or a video you want them to watch, make their life easier and your chance of conversion higher. If you have an app for iOS, go a step further as you can specifically target people on iOS devices.

Facebook packed a ton of value in a seemingly simple tool. If you haven’t experimented with Facebook ads, or tried it and didn’t see the results you wanted, don’t get discouraged. Keep trying. There are so many ways to set up your promotions with different audiences and media that you just have to go through some trial and error to figure out the perfect mix that works for your business.

You don’t have to spend a fortune either. I started testing different ads with a $5 daily budget. Once you find what works for you and brings you value back, you can increase the budget or run a few different ads simultaneously.

Use Shout Outs to Reach Influencers (Instagram)

Use Shout Outs to Reach Influencers (Instagram)

According to Pew Internet report, over 4.2 billion posts get liked, and over 95 million pictures are shared in just less than 24 hours. From these numbers, it is evident that this platform offers a quite significant opportunity for one to share his/her message.

Shoutouts are the most efficient way of getting your brand noticed by users who are interested in what you are offering. By sharing your content with influencers, you are giving their followers a chance to connect with your brand.

Shoutouts are easy and powerful. However, they are not bulletproof. If you want to ensure that you market yourself effectively, first you need to make sure that you stand out. Thus to help you increase your noise ratio and make your brand stand out, below are three steps that you should consider first;

Step1: Create Desirable Content

If your ultimate aim is to find new followers, first you need to come up with a page that users want to follow. Instagram users prefer feeds with visually appealing and interesting content. Even though your ultimate goal is to market, Instagram is not a place for a hard pitch. Rather you will want to come up with feeds full of images that correctly captures your brand culture. This is an opportunity for you to build a lasting relationship with potential clients. You could frame the product line in an artistic way or keep it simple.

Step 2: Find a Brand Ambassador

Once your page is set up, you are ready to get some exposure. Normally brands establish themselves on Instagram first before they start looking for shoutouts. When looking for an influencer, the brands will search for one with whom their customers follow then they manually reach out to the influencer to find out if he/she would be interested in promoting their business. Look for influencers who promote the kind of lifestyle your brand represents.

Step2: Engage Your Users

Getting a few shoutouts implies that you have gained some following on your page. When your message is fresh in the user’s mind, they get enthusiastic and look forward to interacting with you. To make the most out of this, it is essential to keep the users engaged. Perhaps one of the ways to do this is by sharing their content or watching out for related hashtags. If someone has posted a photo in which he/she is using your product, showcase it on your page. Making followers part of the brand helps in building a reciprocal relationship. Also, respond to posted comments and questions, this will show the followers that their efforts are valued.

If you are just getting started with Instagram marketing, all you need are three things, good content, real people and engagement and you are set!

Eight Habits of Successful Social Media Marketers

Eight Habits of Successful Social Media Marketers

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully. See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know your niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new golfer will want to know about perfecting their swing. Think beginners new to your niche, and intermediates, and you will become a magnet for them as they look for solutions to their main issues.

2. Block time on your calendar

Make an appointment each day with your social networking profiles. Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time. Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.

For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

3. Leverage advertising as needed

Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.

4. Using automation as needed

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around the clock marketing.

5. Think engagement, not just eyeballs

Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want.


* Poll

* Survey

* Provocative or thought-provoking question

* Sharing interesting articles and other niche-related content, and encouraging others to as well

* Creating a range of content at your site and sharing it

* Comment on a recent news item

If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow others and engage as needed

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

7. Connect with thought leaders

Connect with the top people in your niche. You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.

8. Track your results

See how many engagements you get from each activity. If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.