Monthly Archives: June 2018

Use Shout Outs to Reach Influencers (Instagram)

Use Shout Outs to Reach Influencers (Instagram)

According to Pew Internet report, over 4.2 billion posts get liked, and over 95 million pictures are shared in just less than 24 hours. From these numbers, it is evident that this platform offers a quite significant opportunity for one to share his/her message.

Shoutouts are the most efficient way of getting your brand noticed by users who are interested in what you are offering. By sharing your content with influencers, you are giving their followers a chance to connect with your brand.

Shoutouts are easy and powerful. However, they are not bulletproof. If you want to ensure that you market yourself effectively, first you need to make sure that you stand out. Thus to help you increase your noise ratio and make your brand stand out, below are three steps that you should consider first;

Step1: Create Desirable Content

If your ultimate aim is to find new followers, first you need to come up with a page that users want to follow. Instagram users prefer feeds with visually appealing and interesting content. Even though your ultimate goal is to market, Instagram is not a place for a hard pitch. Rather you will want to come up with feeds full of images that correctly captures your brand culture. This is an opportunity for you to build a lasting relationship with potential clients. You could frame the product line in an artistic way or keep it simple.

Step 2: Find a Brand Ambassador

Once your page is set up, you are ready to get some exposure. Normally brands establish themselves on Instagram first before they start looking for shoutouts. When looking for an influencer, the brands will search for one with whom their customers follow then they manually reach out to the influencer to find out if he/she would be interested in promoting their business. Look for influencers who promote the kind of lifestyle your brand represents.

Step2: Engage Your Users

Getting a few shoutouts implies that you have gained some following on your page. When your message is fresh in the user’s mind, they get enthusiastic and look forward to interacting with you. To make the most out of this, it is essential to keep the users engaged. Perhaps one of the ways to do this is by sharing their content or watching out for related hashtags. If someone has posted a photo in which he/she is using your product, showcase it on your page. Making followers part of the brand helps in building a reciprocal relationship. Also, respond to posted comments and questions, this will show the followers that their efforts are valued.

If you are just getting started with Instagram marketing, all you need are three things, good content, real people and engagement and you are set!

Customer Relationship Marketing

Customer Relationship Marketing – CRM

CRM marketing is a powerful tool that many marketers are still overlooking today, yet it can make you more efficient and increase your marketing efforts.

If someone asked you how many customers you had in your region, could you tell them? If you were asked how many sales prospects, you had, would you know?

Using CRM it is important to divide your customer data base into segments or regions, because if you don’t when you send out that email message, everyone is going to get it and at best it will result in a low response and worse it will annoy customers and have them drop off your mailing list. So how does one build a strong database that will improve your marketing results?

1. Watch Your Data Quality

At the base of your marketing being effective is the need for access to good quality data. You need to get as much information on a company or person as you can. You can uses Google or LinkedIn to find out more about a person. There are other business directories that can be helpful. The minimum information you should have is their address, telephone number, email and title. You can also add your interests. Add the information you find to your CRM database.

2. Maintain a Good Database

In order to maintain a good database you need to be updating it regularly. This should not just be the job of the marketing department but it should also involve other departments that access the information. They will also have opportunities to update information. For example, a customer phones in with a complaint and they the customer service rep a new phone number, they need to be adding it at that stage. This is how good solid databases are built.

3. Have the Ability to Select

When you have created structured data, it is easy for you to choose based on your target group. You can select one or more target groups for your marketing campaign to target. For example, maybe you want to run an email campaign that targets those people with the title ‘account manager’ and who are assigned to the salesperson Joey. You will access your CRM software and select with this criteria. It will take no time at all for the list to appear on the screen. There’s no need for Excel or large complicated processes.

If staff understands the importance of filling in as many fields as possible, you will create a powerful database full of customer information and your marketing campaigns will become stronger and more powerful.

How to Improve Your CRM to Benefit Your Marketing

If you want to succeed with your business, you need loyal customers and brand loyalty. Building customer relationships is critical, as is feedback. But you need to be able to balance what they want with giving into requests.

This is where your CRM software comes into play. It helps you to build a complete customer profile that includes their feedback. It helps you to build a relationship with your customers. Marketing involves existing customers and new lead generation. Here we’ll focus on marketing to those existing customers and how your CRM can benefit you.

1. Word of Mouth – Candid Conversations

In our world today, most people spend at least part of their day on technology whether it’s their computer, tablet, or smartphone. When it comes to deciding what to buy or where to buy it word of mouth has always played an important role and it still does today, just in a somewhat different format called social media.

This is also the fastest and most effective way to build trust with customers and prospects. It’s also known to give the highest ROI. This includes online reviews, recommendations, open questions and answers, feedback and more. These conversations and what you learn about your customers can be integrated into your CRM software.

2. Be Honest

One way that small business stands out over large businesses is that customers have an easier time talking to a real live human. That translates to a lot less of their valuable time used trying to get a response and the building of trust in their relationship with the company. Always be honest with your customer.

Even when your customer is in the wrong, you can be respectful and kind in your response. Your CRM software helps you to see patterns that are established, such as customers that tend to complain often or who have phoned in with the same problem or complaint numerous time.

But what does that have to do with marketing. Well, as you create marketing campaigns that target through social media, you will be asked questions about your product, and it is important that you answer these prospects in an honest manner as well.

In addition, you need to be incorporating these questions and responses into your CRM database so that you can follow them through the pipeline and determine how long it is from the initial engagement until the second sale takes place. In some cases, this can be quite long.

3. Keep Track of Your Customers and Prospects

Every conversation with a customer needs to be recorded and their CRM customer profile upgraded. All of this information is key to creating marketing campaigns that correctly target the desired audience.

When a customer first purchases the initial information is recorded in the CRM database, but that profile needs to be continuously added to and built upon for marketing to be the most effective it can be.

30 Days to a Bigger Email List

30 Days to a Bigger Email List

The number one thing that nearly every successful online entrepreneur has going for them is that they have an email list. This is a list of subscribers that opted in to receive more information from you, to gain access to free training, or people that bought something from you.

At one point or another we have all made our way to an email list. From the largest online retailers to the solopreneurs running a business from their living room, email marketing is still the number one way to engage and follow up with your audience.

Social media has definitely changed the game a little bit, but email marketing is here to stay. What has changed is how people access their emails. So, don’t let anyone try to fool you into thinking that email marketing is dead.

In fact, some companies, even major ones, credit over 75% of their sales directly to email marketing!
If you have an email list and you create a product, have a coaching program, service, physical product, or webinar you want to tell people about; then you just send an email to your list for instant results! No more waiting for your paid ads to get approved or relying on affiliates to mail for you.

Paid advertising and affiliates are a tremendous way to get traffic, but having your own email list is even better! That is why over the next 30 days I want to teach you the same steps used by the experts to build an email list that pays you repeatedly!

With 30 days to a bigger list you are well on your way to winning big online, and building that asset you need to help keep your income consistent. There has been one constant in the marketing world, and that is email! You must have an email list if you want to make it!

Instead of breaking this into chapters like a normal book I will just make each day of the process its own section so you can easily follow along!

Some steps may feel as if they repeat themselves, and that is simply because you need to be consistent with your traffic generation efforts. Each section will have unique content and things to do for that day. Just note that sometimes you may be doing the same strategy.

Also, feel free to work faster on the steps. I am designing this so each step takes a few hours each day. Some may take less work, and others a little more. The idea is that you keep your eye on the prize and stay consistent.

For example, if you already have an email list going, but want to use this ebook to add more subscribers, than you could just skim Day’s 1 through 4, and jump right into the traffic section on Day 5. Please try to read each section though as I provide valuable insights that will help you along the way.

Further, keep in mind that this guide is intended for any type of online business. Whether you are a local brick and mortar business, an ecommerce shop, an info marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist this can help you get more customers and more business which at the end of the day is why we are all in business for ourselves!

Remember, that consistency counts! Don’t get discouraged if after 5 days you don’t see much progress on your list building. You need to see this process through to completion, and be diligent. Apart from having an email list the ones that succeed in this business succeed because they are consistent!

How To Build Your Brand With Instagram Images!

How To Build Your Brand With Instagram Images!

In record time, Instagram has been able to absolutely explode into one of the most popular and frequently visited social media networks on the planet.

Even before being purchased by Facebook, Instagram had close to 1 billion users logging into it social media network every single month – with hundreds and hundreds of millions of users logging in every single day.

On top of that, Instagram was able to cultivate a truly active social media platform in a way that many of the other social media services haven’t been able to. People continue to log into Facebook, but aren’t anywhere near as active on the platform as they used to be.

You’d have to be at least a little bit crazy not to leverage everything that Instagram has to offer as far as marketing and advertising opportunities are concerned.

Instagram is the key to numerous online marketing empires, and it can be an effective tool to help you build your business and the financial future you’ve always dreamed of as well.

Search Engine Strategy Basics

Search Engine Strategy Basics

The first goal of any search engine optimization strategy is to get your web pages indexed. But even before that can happen, you need to get the search engine crawlers to visit your website.

Depending on the search engine or directory and the overall circumstances (how you invite and solicit crawlers), that first visit could take days, weeks, or even months.

And while it’s true that the initial crawler visits can be somewhat unpredictable (or take a long time in coming), once the ice is broken, future visits can be controlled to some degree…

Basically, the more frequently you update your pages, the more frequently the crawlers will show up on your website doorstep.

Of course, that’s only half the battle. The other half is getting the search engines and directories to actually index your pages.

In order to do that, you need to start at the beginning. And the beginning in this particular instance is developing and enhancing pages in such a way that the search engine crawlers will be impressed.

The overall search process is simple…

All the text content that search engine crawlers gather is stored and indexed. People conduct searches based on certain phrases (keywords). Whatever content possesses the most relevancy with regard to any given keyword will be placed in the top positions of the search results.

And since the title of the page and the text content generally carry the most weight – at least with regard to what search engine crawlers deem most relevant during their visits – it stands to reason that improvement in page rank and/or search results listing can most often be attributed to having individual and specific keywords properly incorporated into those two prime areas.

Of course, if keywords were the only basis for which page rank and position in search results were determined, optimizing web pages would be pretty much cut and dried…

  • pick a keyword > use it in your title and throughout your content >
  • achieve high page rank and top position in search engine results

The problem is, there are so many variables that not only come into play but change on a regular basis, it can seem as though achieving solid and effective search engine optimization might never be possible.

Fortunately, it’s not only possible, it can be relatively painless as well. All you have to do is satisfy the top three requirements of pretty much all major search engines…

  • provide quality content
  • update content on a regular basis
  • get numerous top-ranking websites to link back to your site

And the search engines and directories you should be trying to impress the most are the top four contenders…

Google – http://www.google.com

Yahoo – http://www.yahoo.com

MSN Search – http://search.msn.com

DMOZ (Open Directory) – http://dmoz.org

Beyond that, there are countless other search engines and directories like AltaVista, Ask Jeeves, and AllTheWeb.

Should you optimize for those as well, or simply level your sites on the major players and bypass all the search engines and directories below them? Not necessarily. You still want your pages listed in as many locations as possible. You just shouldn’t try to satisfy every one of them with regard to optimization.

Satisfy the top four contenders. Then, if you have the time and ambition to broaden the scope of your SEO efforts, do it. If not, don’t worry about the hundreds (or even thousands) of other search engines and directories that exist.

You’re only human. And just meeting the optimization criteria of the top four is going to be challenging and energetic enough.

Of course, unless you plan to make search engine optimization your life‘s work, it’s not likely you’ll invest most of your energy in that one single area (even when restricted to the top four players). But you do need to invest a fair amount of quality effort.

And that basically equates to these two missions…

  1. Get your pages indexed by major search engines.
  2. Improve your page rank and position in search results.

In order to accomplish both of those, you need to carefully balance the line between good optimization techniques and the urge to take things a bit too far.

In other words, you need to make certain you carry out your two missions without stepping over the line into what’s commonly referred to as “black hat” search engine tactics.

That dark and evil territory would include things like…

  • Keyword Stuffing – repeating keywords over and over again for no logical or practical reason
  • Hidden Content – including keywords or text that’s the same color as the background for the purpose of manipulating search engine crawlers
  • Doorway Pages – not intended for viewers to see but rather to trick search engines into placing the website into a higher index position

Although these types of practices were once considered intelligent and effective methods of optimization, they can now result in having your website banned from search engines entirely.

In general, it’s better to concentrate on the most popular and most reasonable optimization techniques. By doing that, you’ll not only achieve the results you’re looking for, your efforts will have long lasting results.

And when you consider how much work is involved in getting any website to the top of search engine rank and position, it’s worth whatever effort it takes to get it right the first time.

Content Marketing

Content Marketing

Content marketing is all about creating high quality, relevant content that your prospects will respond to, but don’t be fooled; there are more ways to build successful campaigns than just with article or blog content.

When just starting out in content marketing, you’ll likely hear that your focus should be on creating content that will drive the most traffic to your website, maximizing your exposure, but if you want to build truly successful campaigns, you must make sure that your campaigns convert that traffic into either return customer’s, leads, or sales.

If you are basing your content marketing on articles alone, you should consider switching gears, and start focusing on additional content formats that will generate a positive response from those who visit your site.

Providing prospects with different content types will satisfy all visitors, rather than those who only wish to read text-based content.

So, what do you need to do?

You need to jack your campaigns up so that you are tapping into all of the most powerful content formats and really drill down into what your niche market really wants from you.

Makes sense, right?

The purpose of creating highly-informative, engaging and interactive content that will compel visitors into clicking on your purchase links, signing up for your newsletter or successfully completing another action that will likely result in a sale is all that really matters.

That’s where your focus needs to lie, and the easiest way to achieve that is to expand your outreach by providing the types of content your readers want most.

The great news is that content marketing is one of the easiest ways to connect with your prospects, especially if you have a pulse on your market and know exactly what visitor is most interested in.

So, why do so many content marketers struggle to generate traffic and sales from their content marketing campaigns?

Out of the dozens of content marketing strategies that we’ve evaluated over the years, one thing stood out to me time and time again: so many marketers were focusing on just one type of content! And for the most part, that was the written word.

This included articles, reports and newsletters that offer regular content to those who subscribe.

Now don’t get me wrong – this type of content can be exceptionally valuable, and every content marketing campaign should provide at least one option involving this form of content. However, content marketing should reach far beyond just articles themselves.

If you truly want to maximize your revenue and build a recognized brand in your industry, you should harness the power of alternative content marketing strategies.

For many, these alternative formats will accelerate their campaigns and boost traffic and revenue almost instantly. So, what kind of content should you create that will yield the best results?

Content Will Always Be King

Regardless of the different content types that you incorporate into your content marketing campaigns, high-quality, informative and relevant content that your audience is desperate for will always be King.

Consider other ways of transforming static article content into highly-engaging content magnets. For example: Could you create a how-to guide for your market that provides useful information on a certain topic?

You could present this in a series of blog posts, articles, a website or a downloadable guide (encouraging opt-in’s and building your list).

Or, you could deliver the entire thing as an email series! Take advantage of every opportunity you can to demonstrate to your audience that you are an authority in your market and that you are here to help them make informed decisions, learn something new, or stay abreast on important topics and information in your industry.

Double-up with a combination of visual and text-based content campaigns. Example: Create a highly informative blog post and embed an engaging video into the content.

Or, create an illustration that will provide extra dimension to your content, or perhaps create a graph or data chart that highlights the material that you have just touched on. Take it a step further by providing access to additional components or resources that tie into your main content, such as spreadsheets, data charts and graphs that support your information and make it easier to understand.

Doing this will have an incredible impact on your audience and amplify your marketing message (while keeping your user’s attention). Provide case studies that showcase your offer and the success of those who have followed your system or used your product or service successfully.

Nothing speaks to a potential prospect than by seeing live examples of those who have achieved success!And don’t forget the power of memes! Memes are shared all over the Internet, especially on social sites like Facebook and twitter. Consider creating a series of memes that are funny and entertaining (and likely to be shared).

Eight Habits of Successful Social Media Marketers

Eight Habits of Successful Social Media Marketers

Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed.

The most successful social media marketers have several habits that enable them to do it all successfully. See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.

1. Know your niche

Know what the people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new golfer will want to know about perfecting their swing. Think beginners new to your niche, and intermediates, and you will become a magnet for them as they look for solutions to their main issues.

2. Block time on your calendar

Make an appointment each day with your social networking profiles. Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time. Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.

For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.

3. Leverage advertising as needed

Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.

4. Using automation as needed

A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around the clock marketing.

5. Think engagement, not just eyeballs

Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want.


* Poll

* Survey

* Provocative or thought-provoking question

* Sharing interesting articles and other niche-related content, and encouraging others to as well

* Creating a range of content at your site and sharing it

* Comment on a recent news item

If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.

In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”

6. Follow others and engage as needed

See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.

7. Connect with thought leaders

Connect with the top people in your niche. You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.

8. Track your results

See how many engagements you get from each activity. If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.